8 Digital Marketing Trends Taking Over in 2024!

Digital marketing trends and strategies are continually evolving, and before you even know it, a new digital marketing trend will be on its way. Let's face it, if we could hop into a time machine, every marketer would zoom straight to 2024 to peek at the future of digital marketing.

But since we're stuck in the land of predictions, we have to roll up our sleeves and guess what's coming next. So, get ready for a thrilling ride through the crystal ball, where we'll explore the hottest digital marketing trends for next year!

8 Emerging Digital Marketing Trends in 2024

Here are 8 hot digital marketing ideas for 2024 you won't want to miss!

1. AI in Marketing

Artificial Intelligence (AI) has been causing quite a stir recently, with many speculating that it will soon rule all aspects of human existence. By using an AI Chabot, 60 percent of internet users can get their questions answered on any number of apps or websites at once.

There is a lot of Artificial Intelligence (AI) in the stuff we consume on social media, and it's designed to keep us engaged for longer! So digital marketers have a fantastic opportunity to use this cutting-edge technology, which is expected to be worth $190 billion by 2025.

By analyzing a large amount of data, an AI program can discover patterns that perform best in the field or topic it studies. Then, with the AI's ability to learn, programmers can significantly modify results by letting the AI employ the methods it has discovered work best.

2. Automated and Personalized Email Marketing

Automated email marketing, as the name suggests, involves sending emails to your consumers regularly, depending on preset triggers or timetables.

As far as digital marketing channels go, email has always been the most trustworthy. Promotional emails are a great way to communicate with your customers about your company's accomplishments or upcoming sales.

However, most consumers have ceased replying to promotional emails due to the overuse of bulk email approaches. Personalized emails are an excellent way to reclaim your customers' attention and build a more engaged consumer base.

3. Cryptocurrency

In the Instagram version of the financial world, cryptocurrency is one of the hottest trends. Although no one anticipated its eventual success, it entered the market and gradually swept the competition under the rug. As a result, there are between 10 and 12 million active crypto investors in India, which is expected to grow, given the high rewards.

Investing in cryptocurrencies has been increasingly popular among millennials, who regard them as hip and futuristic. Cryptocurrency investment platforms are capitalizing on the younger generation's desire for free cryptocurrency to raise awareness and give investors a taste of this new investment opportunity.

Like Google Pay, we can use cryptocurrencies to buy groceries and other everyday necessities. New heights have been attained in recent trends in digital marketing for 2024.

4. Metaverse

The Metaverse is often referred to as a virtual world within a world, and Meta (Facebook) is the current owner of the Metaverse. It is an undiscovered digital universe where virtual or augmented realities interact to create an interactive environment for everyone.

Having a digital representation of oneself in a future world where you can do anything you want seems like it has much in common with video games.

Social trade is now conceivable because of a network of realities/virtual universes where space exists nearly everywhere. That's why today's digital marketers have discovered a way to fill that void and create a brand-new kind of digital marketing with video.

5. Social Commerce

Regarding social commerce, China has already established a billion-dollar business out of it, whereas India is just getting started.

Brands use social media platforms to promote their items live, and the audience can purchase the product there and then. Brands may leverage Instagram's Shop feature to add a Show Now option to live videos. One of the best digital marketing trends for 2022 is social commerce, which has lowered the time it takes for customers to go from seeing an ad to purchasing something.

6. NFTs

Tradeable tokens are digital assets that may be traded. Each NFT (Non-fungible Token) is marked with a unique token that identifies it as the original and yours alone. Aside from art and technology,

NFTs are also making their way into marketing. NFTs are given away in a lottery as part of their marketing strategy. Marriott Bonvoy's raffle for a free NFT and 200,000 Bonvoy points is an excellent example of this.

Adidas, Marriott, and other high-end firms have used digital marketing strategies. Increased NFTs as a marketing tool will open up a world of growth and opportunity.

7. Programmatic Advertising

Programmatic ad buying gets used to acquire digital advertisements. On the other hand, automated buying is a process that uses algorithms and machines to buy ads rather than human intervention.

Advertisers can more precisely target their intended consumers using AI-assisted programmatic advertising.

In the long run, both higher conversion rates and cheaper client acquisition costs are benefits of automation. Ads can be bought and sold on a case-by-case basis using real-time bidding, a programmatic ad buying technique that enables more precise and quick targeting.

8. Voice Search

According to a study, 55% of teenagers use voice search daily. Voice search is poised to gain traction in the coming years, as evidenced by the widespread use of technology among today's youth.

Voice search, a feature that most of us received with our smartphones in 2014, is growing in popularity. In addition, smart speakers are becoming increasingly popular, and Alexa and Google Home smart speakers have been purchased by 20% of households. People's gradual acceptance of voice-controlled devices is a good sign that this new way of doing things is here to stay.

For the second time, Google says that its voice search has a 95 percent accuracy rate. The simplicity of use of voice search has increased as a result of improved search precision. Besides, the process is more appealing and personalized now that it is easier to use your voice to receive results and more accurate to match what you ask for.

Finally, it is predicted that by 2022, half of all internet purchases will get made using voice results. Digital marketers have a stunning $40 billion in untapped potential. Making your website suitable for voice search is vital for the future because of so many development drivers

Targeted Marketing

Targeted marketing is about focusing your message on specific groups of people most likely to care about what you have to offer. It's like whispering secrets to the folks who'd love to hear them, instead of yelling into a megaphone.

1. Personalize Your Marketing Efforts 

The success of your marketing campaigns depends on how well you know your audience. With digital marketing, you collect tons of data with every interaction that you have with your customers or prospects. And that is what the next digital marketing trend focuses on. Advanced Business Intelligence tools are increasingly being used to help you make sense of this data—create accurate buyer personas and draw valuable insights relating to customer preferences, behavior patterns, and more. With these insights, you can create personalized communications and campaigns.

Create Unique, Personalized Content: Personalization can even help you stand out from the crowd by creating unique content that improves brand retention and recall with your customers. Coca-Cola’s ‘Share A Coke’ campaign is an excellent example of this. By printing common first names on Coke bottles, the campaign drew millennials in large numbers and boosted conversion rate and sales. Personalized messaging is increasingly becoming the way to go and the next digital marketing trend you need to watch out for. It not only builds interest in the product or/and brand but helps build stronger and more personal relationships with your customers too. You can retain your customers by showing your gratitude, by sending an email wishing them on their birthday, or sending a thank you email for joining your email list. Target Specific Audiences: Microtargeting audiences and designing communications specifically for them, is another approach that is picking up. For example, if your audience likes movies, you can email them movie vouchers or coupons, as a giveaway. You should also try using references or design elements of a particular movie in your email campaigns, blog posts, etc., to offer a more personalized experience through content, and increase conversions.

Make Product Recommendations: Learning about your customer’s buying habits, a past purchase is a great way to market your products and services. And that's the next digital marketing trend you must focus on. More and more eCommerce industries have started using this strategy to offer more relevant product recommendations for their customers, and occasionally send emails with recommended product catalogs. According to a study by DigitalCommerce, product recommendations have proven to improve conversion rates by up to 915 percent. Therefore, leverage your segmented list to recommend your products and services to your customers, make a way for this digital marketing trend, and stay ahead in your marketing game.

2. Communicating on Private Messaging-apps

In 2024, it’s time for businesses to start stirring their focus on how to adequately employ private messaging apps. Smartphone messaging apps like WhatsApp, Viber, and WeChat have gained a lot of popularity in recent times. Businesses are embracing the effectiveness of private apps as well as private messaging groups.

WhatsApp has a massive database of 1.5 billion active users in over 180 countries, and marketers can position their products and services to numerous people, without even bringing them to their website. Another WhatsApp functionality helps you set up WhatsApp Business accounts and use Facebook ads to let WhatsApp users call or message their customer support team with a single click.

To add on the list, Facebook has also confirmed that ads will be coming to WhatsApp in 2020, as part of the app's 'Statuses,' which means marketers should begin strategizing now and make the best use of this platform.

Interactive Marketing

Instead of just pushing messages at you, interactive marketing is like having a chat with a friendly brand. It's about engaging you in fun, interesting ways to learn about their products or services.

1. Drive Interactive Content Marketing

To engage the audience better, more and more marketing professionals are turning to interactive marketing content. Based on data from Inc., interactive content is up to 23 percent more effective than traditional static content - and that is what the next digital marketing trend is going to be.

With interactive marketing content like quizzes or polls, you can invite users to connect with your brand. Another brilliant example of interactive marketing is an engagographics that can make flat, boring infographics, much more fun while also providing users with the relevant information and facts they’re after. A few benefits of interactive content:

• Helps in personalizing user experience
• Additional response and social shares from user
• More engagement with the users that leads to more brand awareness

2. Focus on Visual Content

Visual content helps you add emotion, say more in a shorter time, and make your communications more powerful and memorable. According to Digital Marketing World, by 2021, 13 percent of all internet traffic will consist of live video. Almost all social media platform supports live video streaming today, and it is only expected to soar in 2020.

Another example of visual content is a LookBook.The Dutch clothing retailer Scotch & Soda used the LookBook to capture the creative inspiration behind its Spring/Summer collection. The interactive design elements provide an engaging experience that drives sales and increases the time spent on their website, while the content communicates authenticity and the brand’s identity.Pro tip: Learn the latest digital marketing news with us!

Stay Ahead of the Game

Digital marketing trends are using what people share online to make cooler products, ads, and ways to interact with customers. This makes customers happier! As 2024 approaches, knowing these trends is key to staying ahead in the fast-paced world of online marketing.

The possibilities are endless, and Inpublicity can help you become a better online marketer, no matter if you're just starting out or ready to level up your skills.